Happy news from the Academy of Finland, which has granted Strategic research funding for our consortium, Intimacy in Data-Driven Culture (IDA, first research period 2019-2022). This is a collaboration between University of Turku (media studies, law, ICT), Tampere University (gender studies, media and communication), Åbo Akademi (law) and Aalto University (design), with a fabulous group of researchers, academic and societal board members, and collaborative stakeholders. As PI, I’m very excited. Here’s the summary:
IDA examines the tension between digitalization, data-driven media, and the possibilities for, and the rights to intimacy in contemporary Finland. As a range of activities from work practices to personal connections are increasingly organized through digital devices, applications, and services that both generate and leak data, considerations of intimacy need to extend to the infrastructural roles that digital technologies play in the functionality of private, social, occupational, and collective lives. It is further crucial to analyse how vulnerabilities connected to digitalization – from the difficulties of privacy management to sexual grooming, harassment, and abuse – impact people differently according to their age, gender, sexuality, dis/ability, ethnicity, and occupational status, and what tactics of resilience and protection they necessitate. And as public concerns on data breaches and third-party uses of personal data have grown increasingly manifest, it is necessary to also ask what ethical methodological possibilities are best suited, or can be developed, for understanding data traffic, user agency, consent, and rights.
Bringing together scholars from media and communication studies, computer science, law, design research, game studies, and gender studies, and combining qualitative inquiry with computational analysis, IDA produces new knowledge and public understanding on the impact of data-driven culture and develops ethical and socially sustainable data practices together with stakeholders ranging from public institutions to NGOs, civic and professional organizations. IDA brings scholars together with stakeholders and opinion leaders and therefore has a unique opportunity to generate high impact societal debate. It critically examines datafication within the current digital economy, asking how it is experienced, made sense of, and resisted, and what solutions remain available for developing socially sustainable data-driven culture.
The consortium first analyses the impact of data-driven culture on people’s different social roles and relations as citizens, immigrants, family members, parents, adolescents, caretakers, employees, entrepreneurs, friends, and sexual partners, the intimacies that these involve, and the vulnerabilities that this gives rise to. Second, the consortium inquires how intimacy functions as a contested resource in data-driven creative labour, public careers, and social connections. Third, IDA explores and develops democratic ways of managing, protecting, sharing, and using personal data, bringing considerations of intimacy together with those concerning privacy.